Episodes
![S2 E4: Gavin Williams, Former Global Director of Digital & E-commerce, Creed - A Ban on Squirrel Hunting](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16131092/FF-S2E4-GavinWilliams_300x300.jpg)
Friday Jul 12, 2024
Friday Jul 12, 2024
In this episode, Gavin Williams, former Global Director of Digital and E-commerce with luxury fragrance brand Creed, says we should put a ban on squirrel hunting, until we've figured out whether the squirrel is worth the hunt.
He takes Gordon and Ger (and you too, if you hit the play button) through the many things (so many) luxury retailers and brands are doing wrong (so very wrong). He pulls no punches. In fact, Gavin predicts that he'll never work in luxury again once this episode airs.
He talks the good, the bad and the insanely ugly when it comes to chasing the latest fad, building an attractive e-commerce experience, listening to customers, and putting your focus where it really matters for your business.
Listen and learn how, if it's on the skin, you win.
![S2 E3: Paul Sherratt, Founder & CEO of gloveglu - Gripping Stories](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16131092/Paul-Sherratt-Episode-Artwork_300x300.jpg)
Friday Jun 21, 2024
S2 E3: Paul Sherratt, Founder & CEO of gloveglu - Gripping Stories
Friday Jun 21, 2024
Friday Jun 21, 2024
Gordon and Ger are joined by Paul Sherratt, CEO and Founder of gloveglu, to talk about making goalkeeping gloves grippy and sticky. Is it cheating? (No, it isn't.) Is it innovative? (Yes, it absolutely is.)
You'll learn how Paul came up with the idea, what went into developing gloveglu, and how he used the power of a teenage TikTok producer to tap into a global market for a product that didn't exist before.
Paul also talks candidly about balancing a multitude of sales channels, including marketplaces (Amazon alert!) and retailers.
A gloveglu product is sold every two-and-a-half minutes somewhere in the world. Listen to hear the whole gripping tale.
![S2 E2: Shane Linehan, VP Marketing at Raylo - The Raylo Halo](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16131092/FF-S2-E2-Shane-Linehan_300x300.jpg)
Friday May 24, 2024
S2 E2: Shane Linehan, VP Marketing at Raylo - The Raylo Halo
Friday May 24, 2024
Friday May 24, 2024
Gordon and Ger are joined by Shane Linehan, VP Marketing with Raylo, to talk about the circular economy and electronic consumer goods.
Shane talks about unlocking huge residual value for customers (and revenue for businesses). He also discusses launching an unknown brand with an unknown offering—one that now has 100,000+ paying subscribers.
The boys talk customer funnel analysis, customer acquisition costs and life after cookies.
And you'll find out the answer to the big question, 'Where is Gordon?'
![S2 E1: Paul Rogers, Ecommerce Consultant and Co-Founder of Vervaunt - Engaged Ecommerce](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16131092/FF-S2E1-PaulRoger-PodcastArtwork_300x300.jpg)
Friday Apr 26, 2024
Friday Apr 26, 2024
In this episode, recorded live at The Laughter Lounge in Dublin at StudioFory9's Transformation: Excellence in Ecommerce conference, Ger and Gordon talk on stage with Paul Rogers, ecommerce consultant and founder of Vervaunt, a London-based eCommerce consultancy and performance marketing agency.
They discuss clienteling, unified commerce, Shopify's big data play (bye bye GA4) and the importance of the order confirmation page in boosting sales and data acquisition.
There are also bouncy couches, complete silence and poetic language.
Can you afford to miss this episode of Functional and Fabulous? No, you cannot.
![S1 E10: Paul Stafford, Head of Digital Marketing, Retail Media & Online Brand at Superdrug - Retail Media Magnifies](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16131092/FF-S1-E10-PaulStafford-PodcastArtwork_300x300.jpg)
Friday Dec 15, 2023
Friday Dec 15, 2023
Retail media is hot right now, but what is it exactly? And is it fab or fad?
Ger and Gordon have the questions. Paul Stafford of Superdrug has the answers.
Paul takes you deep into the workings of retail media, and explains how it differs from traditional marketing supports. There's lots of tech. There's lots of creative. And there's lots of potential.
Listen to the boys talk through what Paul has learned so far, and what lies ahead.
![S1 E9: Marshall David Johnson, Senior Digital Trading Manager with Fenwick - Luxury Is Hard](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16131092/FF-S1E9-MDJ_300x300.jpg)
Friday Nov 17, 2023
Friday Nov 17, 2023
In this, the pronunciation episode, Marshall David Johnson of UK designer department store Fenwick joins Gordon and Ger to talk about the challenges of luxury retail.
Marshall guides you through a world in which luxury brands call the shots over retailers, and styling and managing products for online goes beyond anything mere mortals should attempt.
Dive into the realm of retail opulence and find out how to pronounce 'luxury', 'Ciarán, 'Fenwick' and 'Fraser'.
![S1 E8: Andrew Ostcliffe, Head of Ecommerce and Retail Innovation at Oxfam - EX Factor](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16131092/FF-S1E8-Andy-Ostcliffe_300x300.jpg)
Friday Oct 13, 2023
Friday Oct 13, 2023
Andrew Ostcliffe of Oxfam in the UK navigates e-commerce waters that many other hardened online retailers would avoid. Three revenue streams, products distributed over more than 600 locations, 250,000-plus SKUs, and a diverse inventory that changes by the minute.
Welcome to the world of decentralised charity retail—both online and in store.
Join Andrew as he leads Ger and Gordon through this daunting, yet highly effective, e-commerce maze. A maze that's built on employee experience (EX)—in more ways than one.
![S1 E7: Michael Corcoran, Former Head of Social & Creative Content at Ryanair - Serendipity Favours the Prepared](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16131092/FF-Podcast-Michael-Podcast_300x300.jpg)
Friday Sep 15, 2023
Friday Sep 15, 2023
This time out, Gordon and Ger check-in to fly social with Ryanair (no checked luggage and the crisps are extra). Their pilot is Michael Corcoran, until recently Ryanair's Head of Social and Creative Content.
Michael talks about the importance of reach over followers, why community matters, what social media really is (and isn't), and outlines a non-scientific (but completely scientific) way of effective content creation.
Beware: this episode may even make you like Ryanair—the airline we all love to despise, but fly with anyway.
![S1 E6: Miya Knights, Publisher, Author & Consultant with Retail Technology Magazine - Table Stakes and Autocarts](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16131092/Functional-Fabulous-Miya-Knights-Podcast-Artwork_300x300.jpg)
Friday Aug 18, 2023
Friday Aug 18, 2023
Our guide in this episode is retail technology publisher, author and consultant Miya Knights. She talks to Gordon and Ger about how the use of cutting-edge technology can put the retail experience in service of the customer.
Miya discusses three vital customer considerations that retailers (and retail tech) need to address in order to be successful.
But that's only the half of it. She also talks about how technology is helping retailers answer key questions about their customers and their products.
This is literally the hottest episode so far—there was no air conditioning in the studio. Listen to find out whether Ger or Gordon succumbs to the heat first.
![S1 E5: Kirsty Keoghan, GM Global Fashion with eBay - Authentic Pre-Loved Strategies](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog16131092/FF-S1E5-Kirsty-Keoghan_300x300.jpg)
Friday Jul 14, 2023
Friday Jul 14, 2023
eBay's GM Global Fashion, Kirsty Keoghan, takes Ger Keohane (StudioForty9) and Gordon Newman (Omnichannels Stories) on a journey through the mind-blowing world of pre-loved fashion. They stop off at an authentication warehouse (where trust is built), negotiate a mountain of discarded fashion items, and visit Love Island.
To keep never-worn and rarely-worn fashion out of landfill, eBay is going back to its roots so consumers and retailers can enjoy the many benefits of buying and selling pre-loved fashion. The numbers will make your ears pop.
![Image](https://mcdn.podbean.com/mf/web/scht2h/FF_split_faces_for_Podbeanc8381aec-f0a6-b16a-188f-ceb244a5902a.jpg)
Functional and Fabulous Insights into Online Retail and Digital Transformation
Functional & Fabulous is the must-hear podcast for anyone in (online) retail. In each episode, industry veterans Ger Keohane of StudioForty9 (Functional) and Gordon Newman of Omnichannel Stories (Fabulous) go on a journey of discovery, guided by a stellar guest from the world of retail.
Come along, learn and laugh.